Powerful, flexible, e-commerce platform made for distribution, integrated with Prophet21, TrulinX, and other ERPs to power a new generation of customers and growth.
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Customer Portal
Your users want account and order information at their convenience. Give customers account information, even after hours.
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Order History
Customers can easily view order history purchases made on & offline so that they can easily self-research purchase requests, free up your team, and operate on their schedule
Account Status & Statements
Provide customers self-serve access to their account status without requiring a CSR to manually spend time preparing that information for the user
Quote Cart
Creates a simple path to allow customers to ask for a quote on one or more items so that your team can easily respond to requests for special pricing, large orders, etc.
Online Invoices
Serve your customers more efficiently and free up your team while allowing customers to view and print invoices anytime day or night
Order Tracking
Automatically provide tracking codes so that customers don't have to wait on your team to manually provide that information
Real-time Inventory
Available real-time inventory so that customers can know what you have available up to the minute avoiding backorders
Customer Specific ERP Pricing
Pricing is consistent with your ERP so that you don’t have to worry about managing pricing for each customer in two places
Live Chat
Provide customer service and answer questions live online so that customers can easily reach out with their questions at the time they are visiting your site, whether or not they are near a phone
24 Hour Access
Customers can order on their own time so that you can grow sales even when you are closed
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Shopping Cart & Checkout
Provide a powerful customer experience that uses your ERP information to create an easy and efficient checkout experience.

Express Checkout
Customers click “checkout” to be taken to the final step in the ordering process, using information obtained in previous transactions so that orders can be placed quickly
Persistent Shopping Cart
Keep track of unpurchased items left in a cart so that your customers can easily purchase items on their next visit, increasing your sales
Integrated Credit Card Processing
(specific requirements apply)Seamlessly integrate credit card processing so that you can continue to use the payment platform you trust most
Ship-To Addresses
Allow (or require) your users to utilize ship-to information contained in your ERP system so that they can check out more easily
Purchase Orders
Enforce your business rules online so that orders follow the same business process online as they do in person
Order Importing
Automatically import orders into your ERP eliminating the need for reentry saving you time and money
Guest Checkout
(Retail customer module)Allows retail customers & onetime buyers to access and purchase items so that you don’t miss out on sales
Upload Order from Excel
Save time for your users by allowing them to quickly upload orders to their shopping cart from a simple Excel template
Free Shipping Logic
Intuitively know which orders require additional shipping charges so that you save time and money not estimating shipping costs
Avalara Integration
(optional module)Ensure tax compliance with Avalara saving you unexpected additional costs
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Searching, Browsing, & User Experience
WebAlliance helps users locate the products and information they need with powerful search that incorporates product information AND customer information so your users get fast, relevant search results with minimal effort.
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Ranked Search Results
Create manageable groups of items that help to prioritize your top-selling products
Adjustable Search Influences
Take control over your website search results to ensure that your customers always see relevant product search results
Add to Cart Pop-Up
Show users relevant related product information that will help users find related items and grow your lines per order
Search Preview
Provide suggestions to users as they search for items and customize the suggestions available to best meet your user’s needs
Assembled Item Inventory Calculator
Allow users to easily see if an item is available to make, even if its an assembly item
Item Quick Order Form
Quick Order provides a fast, easy way for customers to add items by part number to their cart
User Favorites List
Allow users to categorize and add items as favorites so that they can easily find things they purchase often
Previous Purchase Indicator
Show users things they have bought from your (based on ERP data) previously so that they can quickly identify repeat purchases.
ERP Pricing
Prices are determined by your ERP system eliminating the requirement to manage dual pricing systems and keeping customer specific prices consistent even online
Quote Cart Module
(optional module)
Build a quote, add and remove items, and change the Ship-To-Address, for customers who are unable to see the price
User Registration
Users can Sign up by entering their name and email address with Admin approval
SEO Friendly Item Detail Page
Your pages are Search Engine friendly so that your pages and products can be found by users when they do relevant searches on Google and other search engines.
SEO Microdata on product pages
Utilize product microdata to produce better results in search engines and get your items found
Product Info Management (PIM)
(optional module)Quickly manage and bulk edit product information, item attributes, categories with imports, exports, and more. (more info)
Browse Items by Brand Name
Allow users to easily view all products based on the Brand Name of the items
Item Purchase History
The Purchase History page provides your users with a variety of ways to view item purchase data over the last 12 months
Search Keyword Intercepts
Help guide your customers to what they're looking for by redirecting common search terms to specific results
Branch Locator by Address or Zip
Allow website users to search for the closest Dealer or Sales Rep to their location for customer pick up
Wish Lists
Allow your users a simple method to save lists of items for a project or items that they want to purchase at a later time
Call to Action Popup with Timer
Encourage users to take action by showing a popup to all users, target specific users, or even show messages after a delay
Order Templates
Help users quickly find frequently purchased items and purchase history with easy one-click checkout and add to cart
Punchout Shopping
(optional module)Assist users and deepen customer relationships by allowing users to shop on your system and submit the items back to their system for final purchase
Webhooks Automation Module
(optional module)If you need to integrate other systems such as a CRM, the Webhooks module sends notification events to other systems so that you can drive processes and actions in other systems
Coupon Discount
(optional module)Drive sales by promoting your website with coupon codes including item limits, customer limits, usages limits and more
Web Shopping Discounts with Discount Display
Provide more competitive pricing on your website based on customer-specific pricing with a web-only discount
Item Click Tracking
View the activity of online users so that you can make decisions on what items are receiving the most attention and make informed decisions
Site-wide Messaging
Easily get important messages to your users by displaying messages or popups to website users
Export Item Page to PDF
Enable your users to easily download a printable PDF document with item info for easy sharing and offline use
Interested to learn more about the Customer Experience?
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Customer Service
Save time and serve your customers, even when your CSRs are unavailable.
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View Invoices and Shipments
Users can review invoice and shipment history from their My Account page at their convenience
Web Statements
View and review the current statements for a user’s Customer ID without needing the assistance of a representative
Track Shipments
Utilize UPS/FedEx tracking links right from your site so your customers know where their order is at all times
Real-time Company Order View
Specify different search parameters to view information about orders, review order statistics, or determine issues with customer orders
View/Submit ERP Quotes
Submit ERP quotes with purchase order numbers and verify those quotes have transitioned to an order in your ERP system
Expedite Order Request
Allow users to easily request status information about an existing order saving your customer and your team a phone call while providing useful information
Open Backorders
View open backorders with optional expected dates and eliminate phone calls and inquiries
Frequently Purchased List
View frequently purchased items and reorder, without repeating a search saving your customers time
Invoice Payment Modules
(optional module)Pay invoices or make payments at the customer's convenience day or night without needing a CSRs assistance
Return Request Manager
(optional module)View and manage return requests efficiently and in one convenient place
Customer Resources
(optional module)Lockdown documents such as datasheets, parts lists, pricing sheets, etc. to certain customer IDs preventing anyone else from accessing them and providing you with peace of mind
Order Purchase Approval
(optional module)Set and enforce spending limits and approval chains for users to help your clients control spending and enforce approval processes
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Request More InfoWe build our b2b e-commerce websites with 16 years of expertise, ease of use, and customer support in mind.
Administrative
Powerful tools to help you manage your WebAlliance e-commerce website so that you can focus on your business.
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Available Custom Design
Create a professional design based on your feedback so that your site suits your business's unique needs
Sponsored Search (optional module)
Display additional “sponsored” items when a user searches for specific terms, showcasing certain items alongside standard search results
Google Sitemap Generator
Generate and submit a new sitemap to search engines when you make significant changes to your website keeping your business easily found via Google search engine
Emulate Users
Emulate a user to troubleshoot that user’s account to resolve issues quickly saving CSR and customers time and effort
Automated Cart Emails
Send automated emails to users when they have started a cart but not completed it within a time frame you set, reminding them and continuing a sale
Product Restrictions
Make items only available or viewable to certain customers, creating a more concise shopping experience for territory or catalog specific shoppers
Import User Favorites and Order Templates
Import items and order templates from existing P21 orders and quotes and assign them to the favorites list for any user
Search Engine Friendly
Be found in search engines so that new buyers or businesses can easily access your site
Keyword Targeting
Target customers online so that your outside salespeople aren’t the only path you have for acquiring new business
Non-ERP Inventory Counts
Include inventory that isn't part of your ERP data so that you can report inventory available to your users such as that at a drop-ship warehouse
Site Tracking and Reports
See site clicks, view statistics about searches being performed on the website to keep improving your customer experience allowing you to keep your best sellers selling
Curious about the Administrative side of things?
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Site Content & Management
Easy to use content management to allow drag and drop easy web page creation and maintenance.
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Page Manager
Edit, copy, delete, rename, and change the URL of marketing pages easily without being an HTML expert so that your marketing tactics and content stay up to date
Custom Home Page Editor
Edit the individual modules contained on your site’s homepage keeping your content current
Content Code View
When your page needs some fine-tuning, or if you just prefer to deal with the HTML of the page
Scheduled Content Page Publishing
Don't want to show a content page to your customers right now? Schedule it to publish at a later time or date
Integrated Keyword Research Tool
Easily identify words that search engines find are related to your words so that you can quickly tell what words should be used on a content page to improve search rankings
Blog Postings
Use the same drag and drop editing to create blog posts as the page content builder to keep your customers informed and encourage more visitors to your site
Site Navigation Editor
Add, edit, or remove navigation options creating a well-tuned and easy to use navigation structure improving user experience
301 Redirect Management
Preserve your search engine rankings for a page that has had a URL change keeping your site easily searchable
SEO Friendly URLs
Our page URLS are made with SEO in mind to improve your overall page rankings
Custom CSS Editor
Make minor CSS file modifications to tailor your website's look and feel
Page Builder
Drag and drop page management that's intuitive and easy-to-use compared to other sites so that you can customize your page without needing to be an HTML expert