Success Story
How R.A. Graham Modernized Their Online Storefront for Today’s Buyers
Improved search, better product visibility, and a purpose-built ordering experience designed for their customers' needs.
ABOUT
R.A. Graham Company is a family-owned wholesale hardware distributor serving New England since 1979. With over 40 years of service, a 48,000 sq. ft. facility, and more than 25 employees, they supply trusted brands to lumber yards, independent hardware stores, design centers, facility managers, and locksmiths.
Originally founded with just four employees in the basement of a hardware store, RA Graham has grown into a respected regional partner known for its customer-focused service, knowledgeable staff, and competitive product offerings.
https://www.ragraham.com/LOCATION
Rochdale, MA
ERP
Epicor Prophet21
INDUSTRY
Hardware & Tooling
COMPANY SIZE
25+ Employees
Summary
R.A. Graham sought to modernize an outdated, inflexible e-commerce system that lacked search functionality, product imagery, and the ability to effectively showcase promotions. After receiving strong recommendations, they partnered with Aldrich Web Solutions to deliver a complete digital transformation of their online storefront.
With Aldrich, R.A. Graham implemented a new platform that significantly improved product search, enhanced manufacturer-specific visibility, enabled secure pricing access, and introduced advanced tools like the custom Schlage Easy Order Tool. The result is a dramatically improved customer experience with faster ordering, easier navigation, and better access to product information.
Their team highlights not just the technology, but Aldrich’s responsive support and collaborative partnership throughout the process.
"Everything we envisioned, Aldrich made happen—and they have. Their response has been perfect. They fix issues quickly, follow up, and truly care about our success."
- Jonathan Nagel, Marketing Manager at R.A. Graham
